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What Apple’s Do For Increase New IPhone Sales?

Dec 05, 2018

What Apple’s do for increase new iPhone sales


The new iPhones’ sales below Apple’s expectation, Christmas Day is coming, so Apple is intending to promote the sales.

 

Bloomberg has reported that Apple sends some staff to focus on iPhone XR, XS and XR MAX’s sales.

 

In order to promote trade-in bonus, Apple provides some program. For instance, the company has increased some trade-in price of old device from $25 to $100. If some users accept the program, Apple will sale more units of new iPhones.

 

Here are some reports from Bloomberg:

“Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR, according to a person familiar with the situation. This person described it as a “fire drill,” and a possible admission that the devices may have been selling below some expectations. The person asked not to be identified discussing private strategy changes.”

 

No matter Apple do what plan to lower trade-in price, users are still focus on quality, price and service, Apple needs to reconsider its products, iPhone products lack of innovation for years.